The value chain reaction.

Few people know that, for example, the same Chlorine that disinfects our drinking water is also used to make the PVC in hospital blood bags. That the same Caustic Soda that purifies aluminium for vehicles also helps to produce textiles. That the same Hydrogen that powers our buses also plays a part in growing the food on our plates. Our new 17 Connections interactive web tool, launched today, sets out to change that! These connections define our industry and explain why a disruption to one chemical inevitably ripples through the others.

Through infographics, short videos and storytelling, '17 Connections', a new member of our '17' campaign family, brings this strategic web to life. It shows just how much Europe relies on Chlor-Alkali chemistry working together for a wide range of everyday products.